Author Question: Perceived risk is the extent to which a consumer: A) has the fear of using a product. B) has ... (Read 83 times)

robinn137 · **on:** Jun 29, 2018

Perceived risk is the extent to which a consumer:
A) has the fear of using a product.
B) has planned the consequences of an action.
C) has spent time using and considering a product or service.
D) anticipates negative consequences of an action.
E) considers the potential rewards of using a particular product or service.

Question 2

Which of the following is an external determinant of channel structure relationships?
a. Coverage
b. Culture
c. Cost
d. Capital