Author Question: Japanese consumers expect special treatment in a medical environment, which is consistent with the ... (Read 64 times)

kellyjaisingh

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Japanese consumers expect special treatment in a medical environment, which is consistent with the Japanese preference for a greater degree of service personalization.
 
 Indicate whether the statement is true or false

Question 2

Kimberly is excited about a high-end vacuum cleaner she purchased. She can't wait to show her husband how well the vacuum cleaner works on their old carpet. Kimberly feels proud of her purchase because it displays her ability to take care of her family. This is an example of _____.
 A) enduring motivation
  B) affective involvement
  C) cognitive collaboration
  D) rational expectation
  E) elaborative perception



momolu

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Answer to Question 1

F
Japanese consumers do not expect special treatment in a medical environment. Medicine is perceived as a public good in Japan. Therefore, it would be selfish to expect special attention. Moreover, Japanese consumers hold doctors in such high esteem that they expect and accept rudeness from doctors. In general, Japanese consumers prefer to be treated with a greater degree of formality by all service providers.

Answer to Question 2

B



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