As a general rule, the higher the level of selectivity of ...

[sammy]

As a general rule, the higher the level of selectivity of distribution:
 a. The greater the emphasis on selection.
  b. The less the emphasis on selection.
  c. The lower the emphasis on finding prospective channel members.
  d. The fewer the criteria used in selection.
  e. The more crucial the need to place products in all appropriate outlets.

Question 2

United States consumers believe that Swiss chocolate is superior to other chocolate and Russian caviar is superior to other caviar. This is an example of consumer ethnocentrism.
 
 Indicate whether the statement is true or false

[otokexnaru]

Answer to Question 1

A

Answer to Question 2

F
Preference for Swiss chocolate or Russian caviar stems from product-country stereotypes. Consumer ethnocentrism is the belief that own-country products should be consumer. Thus, the American ethnocentric consumer would prefer Hershey's chocolate (i.e., American chocolate) to Swiss chocolate. This may be found in the Product-Country Stereotypes section (9-3a).