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Author Question: The advertising department of Locder Inc has come up with a new set of advertising campaigns. The ... (Read 65 times)

AEWBW

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on: Jun 29, 2018
The advertising department of Locder Inc has come up with a new set of advertising campaigns. The advertising manager determines the effectiveness of the new ads before they are broadcast. In this scenario, the advertising manager of Locder Inc is involved in _____.
 A) advertising copy testing
  B) misleading advertising
  C) disposition
  D) perceptual mapping
  E) white sales

Question 2

Which stage of international business negotiations allows the two parties to assess each other's needs and degree of commitment?
 a. Implementation
  b. The offer
  c. Informal meetings
  d. Strategy formulations


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nathang24

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B


AEWBW

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Sarahjh

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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