Author Question: Many organizations are attempting to develop new products concurrently rather than sequentially, ... (Read 51 times)

JGIBBSON · **on:** Jun 29, 2018

Many organizations are attempting to develop new products concurrently rather than sequentially, which not only saves time and money but also allows agreement on major issues early in the process.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In general, the more geographically dispersed the market:
a. The shorter the channel structure.
b. The more direct is distribution.
c. The fewer the number of intermediaries that will likely have to be used.
d. The more difficult and expensive is distribution.
e. The more selective is distribution.