Author Question: A major cause of the failure of many dot-com companies can be traced to: a. Providing too much ... (Read 51 times)

BrownTown3 · **on:** Jun 29, 2018

A major cause of the failure of many dot-com companies can be traced to:
a. Providing too much information to customers.
b. Underestimating the distribution tasks needed to link firms with customers.
c. Setting poorly stated goals and objectives for the firm.
d. Mis-identifying the target market.
e. Selecting a product mix that did not meet targeted customer needs.

Question 2

_________________________ means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas.
Fill in the blank(s) with correct word