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Author Question: The reputation a manufacturer acquires among channel members for furnishing products, services, ... (Read 18 times)

Mimi

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on: Jun 29, 2018
The reputation a manufacturer acquires among channel members for furnishing products, services, financial returns, and systems that are in some way superior to those offered by competing manufacturers is referred to as:
 a. Channel position.
  b. Channel strength.
  c. Channel design.
  d. Channel superiority.
  e. Channel differentiation.

Question 2

Cooperative exporting is also known as
 a. Piggybacking c. a and b
  b. Motherhenning d. None of the above


deja

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C
Cooperative exporting is also known as piggybacking or mother henning.. With cooperative exporting, companies use the distribution system of exporters with established systems of selling abroad who agree to handle the export function of a noncompeting (but not necessarily unrelated) company on a contractual basis. Such companies are paid on commission or are charged a discount price for the product; they are larger companies with extensive experience in and knowledge of the target international market.


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