A cost-based approach to determining price is clearly appropriate ...

[ENagel]

A cost-based approach to determining price is clearly appropriate for all purchased items.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The most fundamental distribution decision of all for any firm or organization to consider is the role:
 a. Distribution will play in the marketing mix.
  b. Distribution will play in channel design.
  c. Distribution will play in the firm's overall objectives and strategies.
  d. Distribution will play in channel management.
  e. Distribution will play in channel member evaluation.

[ririgirl15]

Answer to Question 1

False

Answer to Question 2

C

[ENagel]

Gracias!

[zacnyjessica]

Thanks for the timely response, appreciate it