Author Question: A cost-based approach to determining price is clearly appropriate for all purchased items. a. True ... (Read 80 times)

ENagel · **on:** Jun 29, 2018

A cost-based approach to determining price is clearly appropriate for all purchased items.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The most fundamental distribution decision of all for any firm or organization to consider is the role:
a. Distribution will play in the marketing mix.
b. Distribution will play in channel design.
c. Distribution will play in the firm's overall objectives and strategies.
d. Distribution will play in channel management.
e. Distribution will play in channel member evaluation.