Author Question: The key metric of the California Tortilla marketing campaign was the: A) number of Likes on each ... (Read 78 times)

jwb375 · **on:** Jun 29, 2018

The key metric of the California Tortilla marketing campaign was the:
A) number of Likes on each campaign-related Facebook post.
B) number of Shares on each campaign-related Facebook post.
C) number of Likes on each campaign-related Instagram post.
D) number of Shares on each campaign-related Instagram post.
E) number of customer pictures posted on Instagram.

Question 2

In developing markets, products such as cigarettes and razor blades are often sold by the piece. Why?
a. It is easier to get regulatory approval.
b. Because of packaging concerns.
c. Taxation considerations usually lead to such actions.
d. So that consumers with limited incomes can afford them.