Author Question: When an international marketer is trying to gain customer's approval, product decision of ... (Read 42 times)

Alainaaa8 · **on:** Jun 29, 2018

When an international marketer is trying to gain customer's approval, product decision of consumer-products are affected by:
a. purchasing power.
b. local behavior, tastes, attributes and traditions.
c. boundaries.
d. income levels.

Question 2

All of the following are common measures used to manage currency fluctuation in international purchasing except _____.
a. letters of credit
b. purchase in U.S. dollars
c. sharing currency fluctuation risk
d. currency adjustment contract clauses
e. currency hedging