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Author Question: When Airbus asks the readers of The Financial Times if they would be more comfortable with two or ... (Read 37 times)

kfurse

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on: Jun 29, 2018
When Airbus asks the readers of The Financial Times if they would be more comfortable with two or with four engines when they are up in the air, it is using which form of positioning?
 a. product user positioning c. use or applications positioning
  b. competitor positioning d. price/quality positioning

Question 2

Which of the following statements is false?
 A) Apps are playing a major role in the growth of mobile.
  B) Users now spend more time with mobile apps than accessing the Internet from their PCs.
  C) Facebook is the most popular media app.
  D) Today's smartphone contains many branded apps.
  E) Starbucks users can pay with a wave of their smartphones.


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emily12345

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The comparison of two or four engines is an implicit reference to Boeing (i.e., a competitor). Therefore, this is an example of competitor positioning.

Answer to Question 2

D


kfurse

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Reply 2 on: Jun 29, 2018
Gracias!

6ana001

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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