When a company identifies or creates market segments that want ...

[yoroshambo]

When a company identifies or creates market segments that want different benefits from a product and target them with different brands, using different marketing strategies, the company is pursuing a(n):
 a. differentiated targeting strategy. c. undifferentiated targeting strategy.
  b. concentrated targeting strategy. d. standardized targeting strategy.

Question 2

Apps have little effect on the use and growth of mobile.
 
 
 Indicate whether the statement is true or false

[fur]

Answer to Question 1

A
Companies that use a differentiated targeting strategy identify, or even create, market segments that want different benefits from a product and targets them with different brands, using different marketing strategies. A concentrated strategy is a niche strategy that would pursue a single segment. Both an undifferentiated and a standardized strategy ignores differences between segments.

Answer to Question 2

False