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Author Question: Price maintenance laws enacted by state governments that allowed retail price fixing, were no longer ... (Read 79 times)

Sufayan.ah

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on: Jun 29, 2018
Price maintenance laws enacted by state governments that allowed retail price fixing, were no longer exempted from federal antitrust legislation with the repeal of the:
 a. Robinson-Patman Act.
  b. Miller-Tydings and McGuire Acts.
  c. Robeson-Johnson and Hastings Acts.
  d. Celler-Kefauver Act.
  e. McGuire-Tydman and Morgan Acts.

Question 2

Which psychographic segmentation system has developed a tool for both the U.S. and Japanese markets?
 a. PRIZM c. ACE
  b. VALS d. MicroVision


Jsherida

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B
VALS has developed a survey that is especially designed for the Japanese market as well as the U.S. market. PRIZM and MicroVision offer psychographic tools for the U.S. market but do not offer instruments for the Japanese market. ACE is not a psychographic offering. This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).


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Sufayan.ah

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Reply #2 on: Jun 29, 2018
Correct answers!


Jsherida

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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