When Hagen Dazs, the Pillsbury-owned premium ice cream company, ...

[stephzh]

When Hagen Dazs, the Pillsbury-owned premium ice cream company, told its wholesalers that its policy was to sell only through wholesalers that did not sell competing products, Hagen Dazs was engaging in:
 a. Exclusive dealing.
  b. Selective distribution.
  c. Refusal to deal.
  d. Full-line forcing.
  e. None of the above.

Question 2

Which of the following is not included in a psychographic analysis?
 a. Income c. Attitudes
  b. Lifestyle d. Opinions

[Ahernandez18]

Answer to Question 1

A

Answer to Question 2

A
Income is a demographic element. Psychographics include lifestyles, values, attitudes, interests, and opinions. This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).

[stephzh]

Excellent

[mjenn52]

TYSM