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Author Question: A federal act that specifically deals with the anticompetitive issues of acquisitions and mergers ... (Read 108 times)

penguins

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on: Jun 29, 2018
A federal act that specifically deals with the anticompetitive issues of acquisitions and mergers through vertical integration is the:
 a. Sherman Antitrust Act.
  b. Federal Trade Commission Act.
  c. Celler-Kefauver Act.
  d. Morgan Stanley Act.
  e. Robinson-Patman Act.

Question 2

For large multinationals attempting to enter the Turkish market, Sabanci Holdings is in great demand and already boasts join venture and distribution partners in companies as varied as Carrefour supermarkets, Dresdner Bank, and DuPont. Which macro-segmentation consideration does this exemplify?
 a. Market potential c. Marketing support infrastructure
  b. Financial Environment d. None of the above


jomama

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
The marketing support infrastructure of the target country is an important determinant of country attractiveness. Important to international firms are the availability and reliability of distribution and logistics providers in order to ensure that the product is delivered in a timely fashion at locations convenient to consumers. Thus, Sabanci Holdings controlling the distribution networks in Turkey is an example of marketing support infrastructure. This may be found in the Macro-Segmentation: Country Attractiveness Analysis section (7-3b).


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