The Simplicity Pattern case indicates that manufacturers: a. ...

[nelaaney]

The Simplicity Pattern case indicates that manufacturers:
 a. Should treat wholesalers and retailers the same.
  b. Cannot assume the courts will rule that retailers with different operating characteristics are not in competition.
  c. Can refuse to deal with channel members who undercut suggested retail prices.
  d. Do not need to document their cases.
  e. Cannot force franchises to buy all of their supplies from a designated source.

Question 2

What is the first step in the segmentation process?
 a. Micro-segmentation c. Demographic segmentation
  b. Macro-segmentation d. Psychographic segmentation

[frejo]

Answer to Question 1

B

Answer to Question 2

B
As a first step in the segmentation process, companies engage in macro-segmentation. Macro-segmentation is the grouping of countries based on such criteria as economic performance, evaluating the potential of a particular market, etc. It is important to look at macro-segmentation (i.e., country-level segmentation) before considering micro-segmentation (i.e., consumer-level segmentation). Demographic and psychographic segmentation are both examples of micro-segmentation. This may be found in the Macro-Segmentation: Country Attractiveness Analysis section (7-3b).