All technology has both up sides and down sides. To ...

[abc]

All technology has both up sides and down sides. To manufacturers, the downside of electronic scanners and computerized inventory control systems is:
 a. Retailers react very quickly to sales and thus can suddenly stop ordering slow-selling product.
  b. Manufacturers are too dependent on retailers for information.
  c. Retailers pressure manufacturers for large quantities of fast-selling products.
  d. An inability to predict customer needs.
  e. Manufacturers are unable to control who has access to information.

Question 2

Which requirement does not apply to both country and consumer segmentation?
 a. Measurability c. Differential response
  b. Accessibility d. All of the above apply.

[matt95]

Answer to Question 1

A

Answer to Question 2

D
The requirements for international segmentation, which apply equally to country and consumer segmentation are: measurability, substantiality, stability over time, accessibility, actionability, and differential response. Thus, all of the above apply to both country and consumer segmentation.