Author Question: Computerized inventory control systems available to all channel members will mean: a. Increased ... (Read 59 times)

karateprodigy · **on:** Jun 29, 2018

Computerized inventory control systems available to all channel members will mean:
a. Increased dominance by manufacturers over retailers.
b. More time for the manufacturer to plan production schedules.
c. Slower responses by retailers to slow-moving items.
d. Decreased profits.
e. Better forecasting techniques.

Question 2

When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in:
a. international market segmentation. c. market positioning.
b. international market targeting. d. a concentrated targeting strategy.

mcomstock09 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

A
When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in international market segmentation. International market targeting involves selecting the countries and segments that the company can serve most efficiently. Offering the products to the market, communicating, through the marketing mix, product traits and benefits that differentiate it in the consumer's mind is market positioning. A concentrated targeting strategy is a form of international market targeting.