To cope with periods of slow economic growth, channel managers ...

[jake]

To cope with periods of slow economic growth, channel managers need to:
 a. Increase productivity.
  b. Expand product lines.
  c. Increase sales personnel.
  d. Decrease capital expenditures.
  e. Decrease sales to foreign markets.

Question 2

The majority of consumers in developing countries are very concerned with brand names since they portray a Western image.
 
 Indicate whether the statement is true or false

[peter]

Answer to Question 1

A

Answer to Question 2

F
The majority of consumers in developing countries are not as much interested in brand names as they are in product performance and value. Marketing strategies catering to these preferences have succeeded in China. For example, Philips Electronics has introduced a very popular combination video/CD player, which Chinese consumers perceived as good value for the money.

[jake]

Excellent

[bigsis44]

Gracias!