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Author Question: To estimate the anticipated adoption rate of cellular phones in Latvia, a firm identified the ... (Read 73 times)

bobbie

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on: Jun 29, 2018
To estimate the anticipated adoption rate of cellular phones in Latvia, a firm identified the proportion of new adopters in Estonia, a neighboring country that shares a similar history with Latvia, but where cellular phones are widely available. This is an example of
 a. country performance analogy c. the Delphi method
  b. product performance analogy d. POS projection

Question 2

What distinguishes a blog from other types of social media is that:
 A) it is findable.
  B) it is viral.
  C) it is linkable.
  D) all of these are correct.
  E) none of these is correct.


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bimper21

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Because it is comparing countries with similar history and geopolitics, this is an example of country performance analogy. A product performance analogy makes comparisons within a country. The Delphi method entails asking a number of experts to estimate market performance. POS projection is a point-of-sale projection made on the basis of scanner data.

Answer to Question 2

D


bobbie

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Reply #2 on: Jun 29, 2018
Thank you


bimper21

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Reply #3 on: Jun 29, 2018
No problemo


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