Author Question: Scenario planning begins with the creation of viable working strategies and plans that would allow ... (Read 73 times)

theo · **on:** Jun 29, 2018

Scenario planning begins with the creation of viable working strategies and plans that would allow managers to respond quickly in the event that a specific risk scenario should actually come about.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following are three research instruments used for gathering qualitative data in marketing research?
a. Data mining, data warehousing, and filtering
b. Surveys, scanner data, and directories
c. Government statistics, electronic information services, and networks
d. Interviews, focus groups, and observation