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Author Question: Scenario planning begins with the creation of viable working strategies and plans that would allow ... (Read 95 times)

theo

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on: Jun 29, 2018
Scenario planning begins with the creation of viable working strategies and plans that would allow managers to respond quickly in the event that a specific risk scenario should actually come about.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following are three research instruments used for gathering qualitative data in marketing research?
 a. Data mining, data warehousing, and filtering
  b. Surveys, scanner data, and directories
  c. Government statistics, electronic information services, and networks
  d. Interviews, focus groups, and observation


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yasmina

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Reply #1 on: Jun 29, 2018
Answer to Question 1

FALSE

Answer to Question 2

D


theo

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Reply 2 on: Jun 29, 2018
Gracias!

ktidd

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Reply 3 on: Yesterday
Excellent

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