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Author Question: Which statement regarding naturalistic inquiry is false? a. Naturalistic inquiry is a form of ... (Read 122 times)

mikaylakyoung

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on: Jun 29, 2018
Which statement regarding naturalistic inquiry is false?
 a. Naturalistic inquiry is a form of qualitative research.
  b. In naturalistic inquiry, the researcher is part of the behavior.
  c. Naturalistic inquiry uses deductive reasoning.
  d. All of the statements are true.

Question 2

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.


Mollythedog

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Naturalistic inquiry is a form of observational (i.e., qualitative) research. Naturalistic inquiry requires the use of natural rather than contrived settings. Because the researcher is the data collection instrument, he or she becomes part of the behavior through his/her verbal and nonverbal communication. The analysis performed by the researcher is inductive, rather than deductive (i.e., the researcher does not rely on previous theory).

Answer to Question 2

The classic tweet doesn't help a company communicate a product or branding message as effectively as the five other tweet types. It can help create a human voice but should not be used as frequently as the other types of tweets.


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