Author Question: Which of the following questions will most likely require the use of primary research? a. What is ... (Read 27 times)

mia

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Which of the following questions will most likely require the use of primary research?
 a. What is the projected growth of Internet penetration in the Middle-East in the next few years?
  b. What is the ratio of Columbia's debt to gross domestic product?
  c. What is the market potential for our furniture in Indonesia?
  d. What percentage of global steel production is accounted by the Chinese steel industry?

Question 2

The fundamental determinant of whether a firm is a member of a marketing channel is:
 a. If the firm performs distribution tasks.
  b. If the firm is considered to be important to the channel manager.
  c. If the firm performs negotiatory functions.
  d. If the firm performs tasks that are necessary to make products or services available to ultimate buyers.
  e. If the firm performs ancillary tasks.



phuda

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Answer to Question 1

C

Answer to Question 2

C



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