_____ is the most basic and important tenet of the MBNQA ...

[FButt]

_____ is the most basic and important tenet of the MBNQA criteria.
 a. Continuous improvement
 b. Six Sigma
 c. Statistical process control
 d. Process capability
 e. None of the above.

Question 2

The American Marketing Association (AMA) defines marketing research as the function that links the consumer, customer, and public to the marketer through information.
 
 Indicate whether the statement is true or false

[mistyjohnson]

Answer to Question 1

a

Answer to Question 2

T