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Author Question: According to the text, the most promising avenue for gaining a sustainable competitive advantage ... (Read 61 times)

burchfield96

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on: Jun 29, 2018
According to the text, the most promising avenue for gaining a sustainable competitive advantage today is through an emphasis on:
 a. Pricing strategy.
  b. Channel strategy.
  c. Promotion strategy.
  d. Product strategy.
  e. Supply strategy.

Question 2

Which of the following statements is false?
 A) Being credible helps build a brand's trustworthiness.
  B) Providing an audience with helpful information is one definition of being resourceful.
  C) Putting a human face to a brand is one way to develop authenticity and build trust.
  D) Steering the conversation and message is one example of a company being participatory in social media.
  E) Successful permission marketing is about giving the audience something of value.


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jxjsniuniu

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

D


burchfield96

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Reply 2 on: Jun 29, 2018
:D TYSM

marict

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Reply 3 on: Yesterday
Excellent

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