Author Question: The lowest purchase price of an item may be important in the short run for supply management but may ... (Read 26 times)

Shelles · **on:** Jun 29, 2018

The lowest purchase price of an item may be important in the short run for supply management but may cause increased costs somewhere else in the production system over the long run: excessive scrap and rework, defective products, greater warranty claims, and so on.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The recognition that groups within markets differ sufficiently enough to warrant individual marketing mixes is known as:
a. targeting.
b. positioning.
c. diversification.
d. segmentation.