Author Question: According to the text, international marketing differs from domestic marketing in three substantial ... (Read 91 times)

RYAN BANYAN · **on:** Jun 29, 2018

According to the text, international marketing differs from domestic marketing in three substantial ways. What are the three differences that marketers must take into account when conducting business internationally?
a. Distance, products, and ideas
b. Threats, exceptions, and tolerance
c. Postage rates, telephone signals, and personal contact
d. Different laws, cultures, and societies

Question 2

In collaboration, the relationship is bilateral; both parties have the power to shape its nature and future direction over time.
a. True
b. False
Indicate whether the statement is true or false