As Sally is completing a survey, she responds by circling a 6 (on a 1-7 itemized-rating scale) for all the questions without really paying attention to the questions. Sally has fallen victim to what researchers refer to as
a. boredom.
b. attention deficit.
c. disinterest.
d. reverse scaling.
e. response set bias.
Question 2
Which of the following is TRUE?
a. The constant sum scale is an example of an itemized rating scale.
b. A Likert scale is an example of a comparative rating scale.
c. A semantic differential scale is an example of an itemized scale.
d. Both a and b.
e. a, b, and c.
The Scale of Life
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