Author Question: When attempting to determine the relative importance of certain characteristics in forming attitudes ... (Read 55 times)

lbcchick · **on:** Jun 29, 2018

When attempting to determine the relative importance of certain characteristics in forming attitudes the most useful scale would be
a. Stapel scale.
b. comparative-rating.
c. Likert scale.
d. itemized-rating.
e. graphic-rating.

Question 2

Which of the following is FALSE?
a. A Likert scale is an example of a comparative ratings scale.
b. A semantic differential scale is an example of an itemized scale.
c. When using graphic ratings scales, individuals indicate their rating by placing a check at the appropriate point on a line that runs from one extreme of the attribute to the other.
d. Itemized scales are similar to graphic scales in that individuals make their judgments independently.
e. With comparative scales, subjects make their judgments relative to other items or objects.