Author Question: In order to impart meaning to the score from a Stapel scale, the score must be a. statistically ... (Read 34 times)

joesmith1212 · **on:** Jun 29, 2018

In order to impart meaning to the score from a Stapel scale, the score must be
a. statistically analyzed.
b. compared to the score from a graphic scale.
c. compared to the mean score or some norm.
d. graphically portrayed in a snake diagram.
e. converted from a raw score to a standard score.

Question 2

The Stapel scale
a. requires that adjectives or descriptive phrases be treated separately instead of simultaneously as bipolar pairs.
b. frees the researcher from the need for item analysis.
c. differs from the semantic differential in one characteristic only, 10 scale positions are employed to capture the responses rather than the 7 positions of the semantic differential scale.
d. is the most popular scale used in marketing, primarily because it combines the advantages of the semantic differential and Likert scales.
e. None of the above.