Igloo Ice Cream Shop introduced a new berry-flavored milkshake, but the item has been an unsuccessful menu addition, since few customers choose to order the berry shake. The manager assumes that the consumer attitude toward the product is negative by using which approach of attitude scaling?
a. Self-report
b. Indirect techniques
c. Physiological reactions
d. Performance of objective tasks
e. Observation of behavior
Question 2
Which one of the following statements is FALSE?
a. The physiological reaction approach to attitude measurement makes use of some unstructured or partially structured stimuli such as word association tests or sentence completion tests.
b. The observation of behavior approach to attitude measurement rests on the presumption that a subject's behavior is conditioned by his or her attitudes and thus we can use observed behavior to infer attitudes.
c. The performance of objective tasks approach to attitude measurement rests on the presumption that a subject's performance of a specific assigned task will depend upon his or her attitudes.
d. The self report techniques of attitude measurement rely on the subject's own responses toward an object or class of objects.
e. Indirect techniques of attitude measurement include storytelling and word-association tests.
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