Author Question: Which of the following statements about optical scanners is FALSE? a. Scanners rely on imprinted ... (Read 49 times)

tichca · **on:** Jun 29, 2018

Which of the following statements about optical scanners is FALSE?
a. Scanners rely on imprinted Universal Product Codes that are 11 digit numbers.
b. When scanning the product, the scanner picks both the Universal Product Code number and the price off the package.
c. Scanner data are not subject to the interview and recording biases that are present with mail diaries.
d. Scanners allow firms to study the effectiveness of marketing mix changes like price and number of facings on market share.
e. All of the above are true.

Question 2

Which of the following is NOT an advantage of voice pitch analysis over other physiological reaction measurement techniques?
a. Measures the direction of the subject's feeling.
b. Relatively less time consuming to use.
c. Requires sophisticated computer equipment.
d. Relatively less expensive to use.
e. Does not require physical connection to the subject.