Which of the following types of secondary data is likely to be ...

[joe]

Which of the following types of secondary data is likely to be the most accurate?
 a. Anonymous data published as propaganda.
  b. Product failure statistics as reported by a manufacturer.
  c. Report by a prestigious government agency providing a description of data collection methods, definitions, sampling frame, etc.
  d. A very recent study of business activity published in a prestigious business publication but containing no description of the research methodology employed.
  e. A cigarette company report presenting data that shows there is no link between smoking and cancer.

Question 2

The researcher should always (if possible) begin with which type of data?
 a. Internal primary data
  b. External primary data
  c. External secondary data
  d. Internal secondary data
  e. Survey data

[sultansheikh]

Answer to Question 1

C

Answer to Question 2

D