This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following describes the recognition method used to assess a particular ad's ... (Read 58 times)

burton19126

  • Hero Member
  • *****
  • Posts: 532
on: Jun 29, 2018
Which of the following describes the recognition method used to assess a particular ad's effectiveness? A respondent is
 a. shown slides and asked if he or she remembers them.
  b. given an open ended questionnaire.
  c. given a self administered questionnaire.
  d. given a self administered questionnaire with pictures.
  e. asked whether he or she has read each ad as he/she pages through an open magazine.

Question 2

A copy of a magazine is used in which of the following methods assessing magazine advertising effectiveness?
 a. Recognition technique
  b. Association technique
  c. Recent reading technique
  d. Yesterday recall technique
  e. Recall technique


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

shaquita

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


burton19126

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
Excellent

atrochim

  • Member
  • Posts: 331
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Scientific Method Scientific Method
Object and Word Recognition After Midsegments of Lines Have Been Eliminated Object and Word Recognition After Midsegments of Lines Have Been Eliminated
Phonetic and Whole-Word Recognition Phonetic and Whole-Word Recognition
How to solve a linear system by the substitution method How to solve a linear system by the substitution method
How to get the derivative of x/(2-sqrt(x)) using delta method How to get the derivative of x/(2-sqrt(x)) using delta method
Linear programming problems using the simplex method. Linear programming problems using the simplex method.
Video: Pores and Ion Channels

For a complete list of videos, visit our video library