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Author Question: Which of the following describes the recognition method used to assess a particular ad's ... (Read 71 times)

burton19126

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on: Jun 29, 2018
Which of the following describes the recognition method used to assess a particular ad's effectiveness? A respondent is
 a. shown slides and asked if he or she remembers them.
  b. given an open ended questionnaire.
  c. given a self administered questionnaire.
  d. given a self administered questionnaire with pictures.
  e. asked whether he or she has read each ad as he/she pages through an open magazine.

Question 2

A copy of a magazine is used in which of the following methods assessing magazine advertising effectiveness?
 a. Recognition technique
  b. Association technique
  c. Recent reading technique
  d. Yesterday recall technique
  e. Recall technique


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shaquita

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


burton19126

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  • Posts: 532
Reply 2 on: Jun 29, 2018
Gracias!

FergA

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Reply 3 on: Yesterday
Excellent

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