Which of the following describes the recognition method used to ...

[burton19126]

Which of the following describes the recognition method used to assess a particular ad's effectiveness? A respondent is
 a. shown slides and asked if he or she remembers them.
  b. given an open ended questionnaire.
  c. given a self administered questionnaire.
  d. given a self administered questionnaire with pictures.
  e. asked whether he or she has read each ad as he/she pages through an open magazine.

Question 2

A copy of a magazine is used in which of the following methods assessing magazine advertising effectiveness?
 a. Recognition technique
  b. Association technique
  c. Recent reading technique
  d. Yesterday recall technique
  e. Recall technique

[shaquita]

Answer to Question 1

E

Answer to Question 2

a

[burton19126]

TYSM

[jojobee318]

Thanks for the timely response, appreciate it