This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following describes the recognition method used to assess a particular ad's ... (Read 16 times)

burton19126

  • Hero Member
  • *****
  • Posts: 532
on: Jun 29, 2018
Which of the following describes the recognition method used to assess a particular ad's effectiveness? A respondent is
 a. shown slides and asked if he or she remembers them.
  b. given an open ended questionnaire.
  c. given a self administered questionnaire.
  d. given a self administered questionnaire with pictures.
  e. asked whether he or she has read each ad as he/she pages through an open magazine.

Question 2

A copy of a magazine is used in which of the following methods assessing magazine advertising effectiveness?
 a. Recognition technique
  b. Association technique
  c. Recent reading technique
  d. Yesterday recall technique
  e. Recall technique


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

shaquita

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


burton19126

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
Gracias!

31809pancho

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Brain Damage and Recognition of Facial Expressions of Emotion Brain Damage and Recognition of Facial Expressions of Emotion
The Steps of the Scientific Method The Steps of the Scientific Method
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
How to solve a linear system by the substitution method How to solve a linear system by the substitution method
Structure of the l cI repressor-DNA complex showing the recognition helices (in red) Structure of the l cI repressor-DNA complex showing the recognition helices (in red)
linear programming problem, applying simplex method and sensitivity analysis linear programming problem, applying simplex method and sensitivity analysis
Video: Mechanics of Sound Animation

For a complete list of videos, visit our video library