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Author Question: Which of the following is FALSE? a. The Starch surveys employ the recognition method to assess a ... (Read 119 times)

Themember4

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on: Jun 29, 2018
Which of the following is FALSE?
 a. The Starch surveys employ the recognition method to assess a particular ad's effectiveness.
  b. Starch scores are based on recall tests.
  c. The recognition method uses aided recall.
  d. Both a and b.
  e. a, b, and c.

Question 2

Starch Readership Service
 a. is concerned with industrial buying and selling.
  b. is used to produce market profiles.
  c. is used to develop brand loyalty profiles.
  d. represents developments in mathematical modeling.
  e. directly involves the consumer and his or her behavior.


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meltdown117

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

E


Themember4

  • Member
  • Posts: 538
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

samiel-sayed

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  • Posts: 337
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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