This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following describes the recognition method used to assess a particular ad's ... (Read 61 times)

burton19126

  • Hero Member
  • *****
  • Posts: 532
on: Jun 29, 2018
Which of the following describes the recognition method used to assess a particular ad's effectiveness? A respondent is
 a. shown slides and asked if he or she remembers them.
  b. given an open ended questionnaire.
  c. given a self administered questionnaire.
  d. given a self administered questionnaire with pictures.
  e. asked whether he or she has read each ad as he/she pages through an open magazine.

Question 2

A copy of a magazine is used in which of the following methods assessing magazine advertising effectiveness?
 a. Recognition technique
  b. Association technique
  c. Recent reading technique
  d. Yesterday recall technique
  e. Recall technique


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

shaquita

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


burton19126

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
:D TYSM

cam1229

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Deep Palpation, One-Handed Method Deep Palpation, One-Handed Method
Although males tend to be larger than females, the two overlap significantly in size. The size of a Although males tend to be larger than females, the two overlap significantly in size. The size of a
Respirator decision logic based on the EPA method. It is very important to know when to use supplied ... Respirator decision logic based on the EPA method. It is very important to know when to use supplied ...
Delta Method Solution Delta Method Solution
The phenotypic and genotypic ratios of a dihybrid cross can be derived using a branched-line method The phenotypic and genotypic ratios of a dihybrid cross can be derived using a branched-line method
Offset Method Plot of Land Offset Method Plot of Land
Video: Gastrin (protein digestion)

For a complete list of videos, visit our video library