This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following describes the recognition method used to assess a particular ad's ... (Read 25 times)

burton19126

  • Hero Member
  • *****
  • Posts: 532
on: Jun 29, 2018
Which of the following describes the recognition method used to assess a particular ad's effectiveness? A respondent is
 a. shown slides and asked if he or she remembers them.
  b. given an open ended questionnaire.
  c. given a self administered questionnaire.
  d. given a self administered questionnaire with pictures.
  e. asked whether he or she has read each ad as he/she pages through an open magazine.

Question 2

A copy of a magazine is used in which of the following methods assessing magazine advertising effectiveness?
 a. Recognition technique
  b. Association technique
  c. Recent reading technique
  d. Yesterday recall technique
  e. Recall technique


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

shaquita

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


burton19126

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

patma1981

  • Member
  • Posts: 292
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Scientific Method Scientific Method
Stimuli Used in a Test of Word Recognition Stimuli Used in a Test of Word Recognition
Pavlov’s Method Pavlov’s Method
Derivative using delta method Derivative using delta method
Linear programming problems using the simplex method. Linear programming problems using the simplex method.
Plot of Land (Modified Offset Method) - Offset lines Plot of Land (Modified Offset Method) - Offset lines
Video: Introduction to Tuberculosis

For a complete list of videos, visit our video library