Which of the following statements about Homescan is FALSE?
a. Nielsen's Homescan Service is designed to measure natural consumer behavior rather than test the effects of different promotions or advertising.
b. The Homescan Service maintains a panel of 61,500 participating households.
c. Participants use a handheld scanner to record the UPC codes of products as they are purchasing them at the store.
d. The service is able to record information such as the age and sex of the shopper or the price paid for the product.
e. Information from each household is downloaded periodically to Nielsen's computer system.
Question 2
A wealthy entrepreneur is able to analyze traffic patterns and consumer demographics to identify the best site for her new restaurant. Mapping software, often called a __________, allows her to easily combine demographic data with geographic information.
a. Marketing information system
b. Management information system
c. Business locator
d. Geographic information system
e. Geodemographic locator
Schmidt-Nielsen and coworkers demonstrated the route that air travels in the avian (ostrich) lung.
The Morris Adjustable Chair, designed by Philip Webb, made by Morris, Marshall, Faulkner & Co.
National Institute on Aging Web site is designed to be easy to use by older adults. It utilizes ...
The fuel injectors used on this Honda Civic GX CNG engine are designed to flow gaseous fuel instead ...
The malfunction indicator lamp might be labeled “service engine soon,” which can cause ...
Types of ecosystem service vs. total global value per year