« previous next »

Author Question: Which of the following statements about Homescan is FALSE? a. Nielsen's Homescan Service is designed ... (Read 34 times)

michelleunicorn

  • Hero Member
  • *****
  • Posts: 565
on: Jun 29, 2018
Which of the following statements about Homescan is FALSE?
 a. Nielsen's Homescan Service is designed to measure natural consumer behavior rather than test the effects of different promotions or advertising.
  b. The Homescan Service maintains a panel of 61,500 participating households.
  c. Participants use a handheld scanner to record the UPC codes of products as they are purchasing them at the store.
  d. The service is able to record information such as the age and sex of the shopper or the price paid for the product.
  e. Information from each household is downloaded periodically to Nielsen's computer system.

Question 2

A wealthy entrepreneur is able to analyze traffic patterns and consumer demographics to identify the best site for her new restaurant. Mapping software, often called a __________, allows her to easily combine demographic data with geographic information.
 a. Marketing information system
  b. Management information system
  c. Business locator
  d. Geographic information system
  e. Geodemographic locator


aprice35067

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Bank teller assisting with customer service. Bank teller assisting with customer service.
Snap-ring pliers are also called lock-ring pliers, and they are designed to remove internal and ... Snap-ring pliers are also called lock-ring pliers, and they are designed to remove internal and ...
When the service work is completed, the hoist should be raised slightly and the safety released ... When the service work is completed, the hoist should be raised slightly and the safety released ...
How to convert verbal statements into algebraic equations (Part 4) How to convert verbal statements into algebraic equations (Part 4)
Midsagittal section indicating locations of true and false pelves Midsagittal section indicating locations of true and false pelves
Food service businesses Food service businesses
Video: Nervous pathway to the Neuromuscular (NMJ)

For a complete list of videos, visit our video library