This topic contains a solution. Click here to go to the answer

Author Question: As VP of Marketing for a major Pharmaceutical Company, every year you are asked by the CEO to ... (Read 86 times)

jhjkgdfhk

  • Hero Member
  • *****
  • Posts: 569
As VP of Marketing for a major Pharmaceutical Company, every year you are asked by the CEO to determine the projected sales for each of the sales territories for the next calendar year. Every year you contact your sales managers and send them each a questionnaire to be completed. This is primarily a(n)
 a. exploratory study.
  b. descriptive study.
  c. lab experiment.
  d. field experiment.
  e. focus group.

Question 2

The management of Green Thumb Lawn Care Service is concerned about their choice of advertising media in the Houston Area. They aren't sure if advertising placed in the Houston Chronicle is reaching their target market. A research project is launched with the objective of determining the relationship between newspaper readership and use of Green Thumb's services. What type of research design is most appropriate for this project?
 a. Descriptive
  b. Exploratory
  c. Relational
  d. Causal
  e. Laboratory Experiment



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jevvish

  • Sr. Member
  • ****
  • Posts: 326
Answer to Question 1

b

Answer to Question 2

a




jhjkgdfhk

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
Wow, this really help


chereeb

  • Member
  • Posts: 326
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

For a complete list of videos, visit our video library