This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As VP of Marketing for a major Pharmaceutical Company, every year you are asked by the CEO to ... (Read 38 times)

jhjkgdfhk

  • Hero Member
  • *****
  • Posts: 569
on: Jun 29, 2018
As VP of Marketing for a major Pharmaceutical Company, every year you are asked by the CEO to determine the projected sales for each of the sales territories for the next calendar year. Every year you contact your sales managers and send them each a questionnaire to be completed. This is primarily a(n)
 a. exploratory study.
  b. descriptive study.
  c. lab experiment.
  d. field experiment.
  e. focus group.

Question 2

The management of Green Thumb Lawn Care Service is concerned about their choice of advertising media in the Houston Area. They aren't sure if advertising placed in the Houston Chronicle is reaching their target market. A research project is launched with the objective of determining the relationship between newspaper readership and use of Green Thumb's services. What type of research design is most appropriate for this project?
 a. Descriptive
  b. Exploratory
  c. Relational
  d. Causal
  e. Laboratory Experiment


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jevvish

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


jhjkgdfhk

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
:D TYSM

ASDFGJLO

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Inhibition and facilitation of spruce during the major successional stages at Glacier Bay, Alaska (d Inhibition and facilitation of spruce during the major successional stages at Glacier Bay, Alaska (d
Major psychosocial changes during pregnancy Major psychosocial changes during pregnancy
Major veins of the body. Apply deep flushing effleurage to the arms and legs from distal to ... Major veins of the body. Apply deep flushing effleurage to the arms and legs from distal to ...
Mixed dishes such as hamburgers and pizza are a major source of solid fats in the diets of Americans Mixed dishes such as hamburgers and pizza are a major source of solid fats in the diets of Americans
Major Minerals Major Minerals
Major Types of Introns Major Types of Introns
Video: Introduction to Herpes

For a complete list of videos, visit our video library