Author Question: If a local Blood Bank wants to obtain demographic profile of its donors as well as their perceptions ... (Read 136 times)

humphriesbr@me.com · **on:** Jun 29, 2018

If a local Blood Bank wants to obtain demographic profile of its donors as well as their perceptions about the convenient locations provided by the Blood Bank. What type of research should it use?
a. Causal research
b. Experimental research
c. Basic research
d. Descriptive research
e. None of the above.

Question 2

What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what are their attitudes toward the company, where do they buy, when do they buy, and who is the competition?
a. Exploratory research
b. Causal research
c. Basic research
d. Descriptive research
e. None of the above.