A difficulty inherent in the focus group research technique is
a. results are often hard to interpret.
b. discussions tend to exhibit the snowball effect.
c. ideas often appear out of the blue.
d. participants can become so involved that they expose their personal feelings.
e. responses are often less conventional than in more structured settings.
Question 2
Benefits of focus groups include
a. ideas that can drop out of the blue.
b. snowballing of ideas.
c. more spontaneous responses than in one on one interviews.
d. easy interpretation of responses.
e. a, b, and c.
The M81 Group
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