BMWs and Mercedes-Benzes symbolize status in Thailand, just as they do in the United States. Such products are
a. utilitarian functions.
b. brand image dissociations.
c. functional tags.
d. cognitive marketers.
e. social class emblems.
Question 2
DSS and MIS differ in all but which of the following ways?
a. Non computer people find DSS easier to use personally than MIS.
b. DSS is focused more on ill structured decision situations than MIS.
c. MIS combines models and analytic techniques with more traditional data access and retrieval functions in greater detail than DSS.
d. MIS is less flexible and adaptable than DSS.
e. DSS responds to managers with answers faster than MIS.
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