Which of the following is TRUE?
a. A marketing information system is a set of procedures and methods for the regular planned collection, analysis, and presentation of information for use in making marketing decisions.
b. The primary difference between traditional marketing research and marketing intelligence is that the intelligence system is computer-based while the research project is a written survey.
c. The emphasis in traditional marketing research is on continuously monitoring normal business activities such as sales, market share, and product positioning through a series of recurring research steps.
d. The rapid growth of databases, on-line informational services, and DSS systems will eventually replace the traditional project approach to market research.
e. One of the major benefits of an MIS system is that it generates information in a single report format that is useful for most managers.
Question 2
When comparing the independent samples t-test for means and the paired sample t-test for means, one is for
a. univariate analysis while the other is for multivariate analysis.
b. small sample sizes while the other is for large sample sizes.
c. continuous variables while the other is for categorical variables.
d. measures from separate groups while the other is for measures from the same group.
e. All of the above.
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Information Processing Model The components of the model operate simultaneously.
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