Author Question: Which of the following has(have) been (a) problem(s) in implementing marketing information systems? ... (Read 13 times)

Shelles · **on:** Jun 29, 2018

Which of the following has(have) been (a) problem(s) in implementing marketing information systems?
a. The output of the system is not flexible enough for users.
b. Managers are unwilling to disclose their information needs.
c. Many systems are obsolete by the time they are installed.
d. All of the above represent problems.
e. None of the above represent problems.

Question 2

When performing cross tabulations, percentages are always calculated in the direction of the
a. dependent variable.
b. independent variable.
c. causal variable.
d. Both a and b.
e. Both b and c.