Author Question: In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew ... (Read 23 times)

tatyanajohnson · **on:** Jun 29, 2018

In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)
a. classic.
b. fashion.
c. fad.
d. innovator.
e. laggard.

Question 2

Which of the following is TRUE?
a. Opportunities in marketing research are only open to people with statistical analysis and interpretation skills.
b. Marketing researchers need good verbal and written skills along with statistical skills.
c. Career opportunities in marketing research are spread quite equally among those with only an undergraduate degree and those with a graduate-level education.
d. Successful marketing researchers are proactive rather than reactive.
e. Both b and d are true.