The diffusion of microwave ovens was very slow. Then, diffusion increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came onto the market. The diffusion pattern for this product is
a. inverted-U shaped.
b. S-shaped.
c. exponential.
d. U-shaped.
e. M-shaped.
Question 2
The owner of Camille's Calendar Company, upon realizing that the main distributors of the calendars produced by the company were limited to small gift shops, posed the following question: Are there promising markets that we have not yet reached? Such a question focuses on which aspect of marketing research?
a. Planning
b. Problem-solving
c. Control
d. Product placement
e. Distributorship selection
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