Instead of doing marketing research on people's fishing behavior, Billy Jay simply asked some of his fishing buddies how many days they thought the average person spent fishing each year. As a result, Billy Jay greatly overestimated the size of the market for his fishing tackle business. This shortcoming in Billy Jay's assessment is probably grounded in:
A) spreading of alternatives
B) miscalibration
C) nonresponse bias
D) false consensus
Question 2
Marketing research is a specific form of:
A) audience sampling research
B) archival research
C) observational research
D) public opinion research
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