Competitive firms are able to set price above marginal cost when
A) the markup is less than the cost of going to another store.
B) the markup is greater than the cost of going to another store.
C) all consumers have full information.
D) consumers know what other stores are charging.
Question 2
Describe how a firm that sells only one brand of bleach may be able to increase its profit if it re-labels some of its bleach.
What will be an ideal response?