Author Question: Individual price discrimination is used when A) firms are dealing with individual consumers, such ... (Read 37 times)

09madisonrousseau09 · **on:** Jul 1, 2018

Individual price discrimination is used when

A) firms are dealing with individual consumers, such as in a line at the coffee shop.
B) firms cannot easily determine consumers' reservation prices.
C) firms are selling to non-local buyers.
D) salespeople are in a difficult industry, such as auto sales.

Question 2

Strategic advertising in the cola market

A) significantly expands the size of the market.
B) brings in few new customers and primarily shifts market share among rivals.
C) shifts market demand to the right, increasing quantity sold and decreasing prices.
D) has no impact on the market.